week 01 - expected project and goal

my project, and the final goal, which should take place in the nearby future, is to open up a store for salon supplies. this store is aimed to be in direct competition with sally's beauty supply, but with more supplies brought in to cater to the asian population in the bay area.

you may ask, what do you mean by "catering to the asian population"? simple, i plan to stack my store with more supplies that would be used in asian hair salons. from my personal experience, and after talking to several friends of mine, it would seem that almost everyone that i know go to asian hair salon when they need to get their hair done. some of my friends are even willing to drive over 40 minutes to their favorite location.

the reason?

1. when they are interacting with a stylist from their own country, they feel that they can more appropriately get their point across.

2. the techniques and materials used in asian hair salons are far different from the ones used in "supercuts"

after all, if you get a bad haircut, you'll have to suffer for at least 2 month to get your hair back.

in any case, this is what i plan to accomplish in the nearby future. it is definitely an ongoing project, and one with several obstacles. here are the steps to my project:

1. gather a group of individuals with similar interest to come up with the initial funding

2. survey distribution to nearby hair salons - to determine what they like to see in the store

3. SWOT analysis - this will be used to determine our expected chance of success

4. search for a location within the bay area area

5. design/decorate the store

6. negotiate with the supplier to bring in the materials to fill up the shelves

7. design advertisements to promote the store

8. store opening

once the first step begins, the project is expected to be completed in 18 month.